HP to stop making digital cameras
By Joe • Nov 9th, 2007 • Category: All Articles
Didn’t it seem like every known manufacturer was pumping out digital cameras last holiday season? Well, after seeing a huge decrease in market share in the last couple of years, Mark Hurd (CEO of HP) decided to exit this market (you still might see the HP brand on cameras, possible licensing agreements a la iPod). Of course, their strategy is to get everyone to print more:
It will stop manufacturing its own cameras, and take a $30 million charge to refocus investments on its Print 2.0 strategy, which involves making Web content easier to print and encouraging more printouts.
Their market share peaked at 15% (#3) in 2001 to 4% (#8). Wise decision HP.
[Read TechCrunch]
